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Baby Boot Camp Rebrands to MOMLETA™ and Launches Online Programming Amidst COVID-19 Pandemic

Posted by: Kristen Horler, Founder & CEO on Tuesday, March 31, 2020

After 18 years, Baby Boot Camp has launched its long-awaited rebrand to MOMLETA. The new brand represents the company’s mission of inspiring moms of all ages and stages through fitness, nutrition, community, and business. 

Born out of necessity, Baby Boot Camp arrived shortly after Kristen Horler's first child in August 2001. After extensive research, she was unable to find an effective workout that didn't require hiring a personal trainer and a babysitter. Drawing from her experience as a fitness professional and a new mom, Horler developed Baby Boot Camp to balance the fitness needs of new moms with their desire to spend time with their baby. Programs are now available at multiple franchise locations across the United States.

“We have franchised to moms across the U.S. and expanded our programs to include Diastasis Repair, Run Club, as well as nutrition programs & products that are perfect for moms of all ages and stages,” says CEO and founder, Kristen Horler.  “As our programs evolved, we realized our brand needed to evolve too. We are excited to announce the launch of our new brand, MOMLETA.”

“MOMLETA symbolizes the journey of motherhood,” says Horler. “While Baby Boot Camp remains our flagship program, MOMLETA more clearly represents the diversity of our members and our programs for moms of all ages and stages.” 

With in-person classes temporarily on hold due to COVID-19, Horler has launched MOMLETA - Our Online Community, with daily virtual fitness classes & clinics, interviews with health & wellness professionals, and resources for moms. Visit to sign up. 

Read the official full press release here. 


The mission of MOMLETA is inspiring strong moms. We provide fitness, nutrition, and community support for moms of all ages & stages. We strive to empower women to realize their full potential through inspiring health & wellness in their communities. We are fit for the journey. We are MOMLETA. Find a location near you at

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